PET FoundationsSM Programs for Referring Physicians
Marketing Assistance from Start to Finish
New Center Market Introduction for PET and PET/CT
Increase awareness of your new PET and PET/CT center in the medical community and general population with these helpful marketing tools that can easily be customized with your center’s information and logo:
- Marketing Plan with Action Timelines — Comprehensive action plan with suggested tools and timelines.
- Clinical Press Release — To build referring physician and patient awareness.
- New Center Direct Mail Announcements — To generate physician interest.
- Personal Referring Physician Letter Template — To initiate new physician relationships and articulate clinical value.
- Open house invitation — To encourage action from your referrers.
- Speakers Event Invitation — To sustain contact and consistent messaging.
Referring Physician Tool Kit for PET and PET/CT
Simplify the referral process with clear, clinical information for patients, accurate reimbursement information for scheduling, and more:
- Patient Brochure — Patient information to prepare for a PET scan.
- Patient Scheduler (Coverage Criteria) — A quick reference guide for the scheduling office of the referrer and the PET center to assure the appropriate criteria have been met for Medicare payment.
- Prescription Pad — A PET prescription pad for key indications.
Indication and Specialty Specific Referrer Education
PET Foundations can maximize your effectiveness in educating your referral base with:
- PET Perspectives Brochures — Multi-specialty expert patient care teams define when PET is appropriate for lung cancer, lymphoma, colorectal and breast cancer.
- Diagnostic Algorithms— Help define when to use PET in the management of specific diseases.
- Case Studies — Demonstrate how PET and PET/CT can impact patient management.
- Printed References — Comprehensive listing of over 200 clinical references that clearly demonstrate the clinical impact of PET and PET/CT, including many from leading oncological and surgical journals, sorted by publication date and indications.
Electronic Expert Perspectives
Improve the effectiveness of calls to referring physician offices with multi-media presentations delivered in the language of the referring physician specialty.
- Expert Voices Videos— now available from this website! Video clips on breast, lung, colorectal cancers and lymphoma explore each disease state and each specialty.
- Perspectives on PET Videos — A separate overview of the clinical importance of PET for each disease state, integrating all the perspectives of a multi-specialty patient care team.
