Marketing to Family Physicians

The family physician is a trusted healthcare partner for most patients, and this bond of trust remains important even as patients require consultation and treatment with other medical specialists.

As a PET physician, your relationship to the family physician is an extension of that bond of trust and an important factor in the patient's continuum of care. Cardinal Health can help you initiate, build and strengthen your partnership with family physicians through a variety of educational and marketing materials -- including marketing representative training, printed materials, video and slideshow presentations -- that cover the role of PET and PET/CT in improving patient care, including:

• Patient Information

  Helping the family physician guide the patient's expectations about the scanning process and explain how PET provides the information that ultimately impacts diagnosis or therapy

• PET Center Video
  

  PET Foundations™ members can view our PET Scan Overview video, where Dr. Michael S. Kipper of the Pacific Imaging and Treatment Center of San Diego provides a thorough explanation of the PET scanning process from a patient's perspective. Dr. Kipper discusses how to prepare for a PET scan, goes step by step through what the patient will experience, notes special considerations for patients who have or may have diabetes, and concludes by explaining when and how the patient will receive their results.

  View this streaming video using the latest version of Windows Media Player, available (for PC or Mac) at the Windows Media Download Center.

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• Clinical Applications

  Providing the family physician with an understanding of PET's expanding role in providing critical information for treatment and diagnosis, within:

  • Oncology (PET patients benefit from the early detection of disease, precise staging of disease progression, and accurate assessment of therapy)
  • Neurology (PET assists in the early detection of disease and confidence in the classification of dementia such as Alzheimer's Disease versus Fronto Temporal Dementia [FTD])
  • Cardiology (PET is used for accurate assessment of myocardial perfusion and is the gold standard for determining myocardial viability)
• Reimbursement/Coverage Criteria

  Assisting practice managers with the latest coverage information to support reimbursement for the appropriate use of PET and PET/CT for patient care. This information is available from the Reimbursement section of our website.